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Jesus Serrano Castro

Jesus Serrano Castro

Sports Business, Business Development Architect - Microsoft Corporation


The Future is Now. Leading the Digital Transformation in Sports

Jesus is a 20 year experienced digital industry professional, the last 11 years working at Microsoft, specialising in Digital Transformation, Customer eXperience and Innovation all supported by his solid technical background and IT knowledge. In his role as Sports Business Development Architect where he is engaged in the Digital Transformation and new Business Models of Sports, he works directly with customers such as Real Madrid CF, LaLiga, FIFA among other +100 Sports Organizations. In addition to his current role, he is permanent member of UX Worldwide Leaders at Microsoft and In 2014 he became the inventor of one of the Microsoft protected patents.

He has envisioned and designed the Customer eXperience in many Lighthouse and disruptive projects across different industries including Banking, Insurances, Health, Education, Power & Electrics, Retail, Public Sector, Media and over the last 3 in Sports. He designed and led the design team in several Mobile Consumer Apps in Windows, iOS and Android, some of them with multi-million downloads, for customers such as Zara, Real Madrid, Santander Bank, IKEA, Sony Pictures and 20th Century FOX.

He is frequently required as a speaker about Digital Transformation, Design Thinking and Innovation for International events. He has also been Guest Speaker for Masters in Digital Marketing Management and Big Data and Business Analytics, in different Business Schools.

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